Contrarian value investors are always on the look-out for shares that the market has overlooked. In times of economic uncertainty - when stock prices become erratic - good quality stocks can become cheaper. The question is whether Aviva (LON:AV.) is currently one of them.
Buying good quality stocks at cheap prices is a tried and trusted stock market strategy - but it isn't always easy to tell the difference between a genuine bargain and avalue trap. Often, it's the quality of the stock makes all the difference.
The Aviva share price is currently trading at 286.9. And the good news is that it scores well against some important financial and technical measures. It's a large-cap share with strong exposure to two very influential drivers of investment returns: high quality and a relatively cheap valuation.