Having been thoroughly shamed by his adoring liberal fans after complementing President Trump’s business-friendly policies and joining his manufacturing council, we can’t help but wonder if Under Armour CEO Kevin Plank has been looking for an ‘out’ ever since.

When asked in February about his involvement with President Donald Trump’s Manufacturing Jobs Initiative during an interview Wednesday with CNBC’s Scott Wapner on Fast Money Halftime Report, Plank replied, 

“To have such a pro-business president is something that is a real asset for the country. People can really grab that opportunity.”

 

He continued, “I’m a big fan of people that operate in the world of ‘publish and iterate’ versus ‘think, think, think, think, think.’ So there’s a lot that I respect there.”

But as a result of the CNBC interview, some Twitter users said they had sold their stock and called on customers to boycott the brand. And after Under Armour CEO Kevin Plank endorsed Donald Trump on Tuesday as an “asset” to the country, Warriors star Steph Curry  responded to his sponsor’s comment with a shorter, sharper label for the president.

“I agree with the description, if you remove the ‘et’ from asset,” Curry told The Mercury News.

 

“I spent all day yesterday on the phone with countless people at Under Armour, countless people in Kevin Plank’s camp, my team, trying to understand what was going on and where everybody stood on the issue,”

It appears this weekend’s debacle, and the reaction by Merck CEO this morning, was the perfect opportunity fort Plank to desert the sinking ship and focus on his sinking stock price…

I love our country & company. I am stepping down from the council to focus on inspiring & uniting through power of sport. – CEO Kevin Plank pic.twitter.com/8YvndJMjj1

— Under Armour (@UnderArmour) August 15, 2017

We wonder how long it will be before Steph Curry calls to congratulate him? We also wonder how long it will be before President Trump lashes out at Plank?