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Since the Coronavirus came into our lives this slice of the stock market has given ordinary people the chance to multiply their money by 96% in 21 days on JP Morgan.


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Trading  | July 24, 2017

Google, aka Alphabet, reported Q2 earnings that beat on the top and bottom line, reporting EPS of $5.01, above the estimate of $4.45, and earnings per share excluding the $2.7 billion European Commission fine of $8.90, also above the $8.25 expected. Total Q2 revenue of $26.01 billion rose 21% Y/Y, and also beat consensus of $25.64BN.

Yet while Google’s top and bottom line results were both impressive, the reason why the stock was down as much as 3.6% in the after hours appears to be that while Google reported paid clicks in Q2 surged by 52%, well above expectations of a 35% increase, and more than the 44% in Q1, Google’s cost-per-click – which measures what advertisers pay when people click on search ads that show up alongside the results served up by Google’s search engine – tumbled 23%, a drop from the -19% CPC reported in Q1 and down even more from the -15% in Q4 2015.

In other words, more people are clicking on ads, but those clicks are costing advertisers less money per click, and generating less sales for GOOGL. In short, a potential revenue mix concern where Google is compensating for lower pricing power (due to the encroachment of Facebook?) with higher ad volumes.

One thing is certain: the CPC trend is certainly not Alphabet’s friend:

Unprecedented Stock Market Opportunity In The Middle of the Pandemic

This new initiative is helping average Americans increase their chance of a long term market success in the middle of a global crisis. Handing some Americans gains such as 275% in one week on XLF, and 583%, in 7 days on XHB.

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Additionally, Q2 Revenue ex-Traffic Acquisition Costs was $20.92 Billion, modestly below the $21.07 billion consensus estimate.

Some other details:

  • 2Q Other Bets revenue $248 million
  • 2Q Other Bets operating loss $772 million
  • 2Q Google advertising revenue $22.67 billion
  • 2Q free cash flow +$4.57 billion

While the stock initially responded favorably, surging to new all time highs above $1000, the latest print was down 2.5% as the market digests the potentially disappointing revenue mix data.


18 MONTHS OR MORE OF UNPRECEDENTED OPPORTUNITY

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275% in one week on XLF - an index fund for the financial sector. Even 583%, in 7 days on XHB… an ETF of homebuilding companies in the S&P 500. 


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