The Coca-Cola Company (KO) reported better-then-expected earnings before the opening bell on Jan. 30. The stock has been trading higher on the news and set an all-time intraday high of $60.07 on Friday, Feb. 14. My call is to reduce holdings with the stock between its weekly and monthly risky levels at $60.07 and $60.43, respectively. The stock closed last week at $59.95, up 8.3% year to date and in bull market territory at 35% above its 52-week low of $44.42 set on Feb. 27, 2019.
Wall Street touts Coke as a safe investment with a 3.74% dividend yield. I like stocks in the Dow Jones Industrial Average to have a dividend yield above 3% to be a member of the Dogs of the Dow for 2020. My reason for recommending some profit-taking is that its 12 x 3 x 3 weekly slow stochastic reading is extremely elevated at 92.56. This puts the stock in an "inflating parabolic bubble" formation.
Revenue growth is being helped by Coke Zero Sugar. I know this brand because it's always on my shopping list when I shop at my local Publix grocery store. Most of the time, Publix has a BOGO deal. I stock up on buy one get one or buy two get three offerings. Coke offers soft drinks in various sizes, and smaller portions have gained popularity. Coke Zero saved the company and hence the stock.
The daily chart for Coca Cola shows that the stock has been above a "golden cross" since May 20, 2019, when the 50-day simple moving average rose above the 200-day simple moving average to indicate that higher levels would follow. This pattern remains in play today.
The close of $55.35 on Dec. 31 was an important input to my proprietary analytics. Its annual pivot at $55.71 was crossed to the upside on Jan. 13. Its quarterly and semiannual value levels are converged at $52.73 and $53.67. The close of $58.40 on Jan. 31 was another input to my analytics, and the monthly risky level for February is $60.43. This week's pivot is $60.07.
The weekly chart for Coca Cola is positive but extremely overbought, with the stock above its five-week modified moving average at $57.39. The stock is well above its 200-week simple moving average, or "reversion to the mean," at $46.59, last tested during the week of June 29, 2018, when the average was $43.12.
The 12 x 3 x 3 weekly slow stochastic reading ended last week rising to 92.56, up from 91.26 on Feb. 7. This is well above the overbought threshold of 80.00 and also above 90.00, putting the stock in an "inflating parabolic bubble" formation.
Trading strategy: Buy Coca-Cola stock on weakness to its quarterly and semiannual value levels at $52.73 and $52.67, respectively, and reduce holdings on strength to its weekly and monthly risky levels at $60.07 and $60.43, respectively.
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